![]() ![]() The My Starbucks Rewards program is a mutually beneficial use of gamification, but what happens when gamification doesn’t work in everyone’s best interest? What happens if gamification is used to benefit the agenda of only one party and what happen if people can’t escape it? This is the potential future in China with the new social credit service Sesame Credit. Sesame Credit: How it Started Alibaba Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Keeping customers loyal and incentivized to buy their products has given Starbucks increased revenue and a guaranteed customer base. Also by giving different tiers of rewards for higher level Rewards members, customers are incentivized to buy more expensive things to get stars faster. Customers are incentivized to return to Starbucks to get more stars and raise their level by buying Starbucks products. At the same time Starbucks benefits from this as well. If someone gets stars by buying drinks and food at Starbucks, these rewards are most likely going to be something they are interested in. The customer is rewarded for their purchases with things that are tied to their interest in the company. In regards to the My Starbucks Rewards program, customers will eventually get greater rewards when they get more stars. This includes things like free food and drinks, early access to new products and custom offers only available to members with a high enough level. The customer gets rewards that scale with their connection to the company. The more stars collected, the greater the rewards given.Ī system like this works because it benefits both the customer and the company. Earning 5 stars gives the user “Green Level status”, which allows people to get free refills. ![]() As they use the app or their card to pay for their beverage they gain gold stars which, when accumulated, give customers bonuses and benefits that people who don’t use the program can’t get. The program revolves around the Starbucks Card and an app that allows customers to pay for their beverage via their phone. It has been The My Starbucks Rewards program is an example of Gamification.Īn example of Gamification is the My Starbucks Rewards program. Achieve a new status or level in customer loyalty? Get in-store bonuses. Get enough points at a store? Get a discount. Gamification is the process of adding gaming aspects to the real world. Concepts like points and achievements are given real world value and achieving those points within the rules of the game gives people real world rewards. ![]() Have you ever rifled through your purse or wallet at a cash register searching for your rewards card? Have you ever put a purchase on your credit card just so you could get those frequent flyer points? If so, you have experienced an example of Gamification. Sesame Credit: The Dark Side of Gamification ![]()
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